If you’re looking for a remote and creative career, learning how to become a Pinterest manager can be a great opportunity. With Pinterest’s growing influence in marketing, businesses are constantly looking for skilled managers to handle their accounts and boost their brand presence. In this guide, we’ll explore the step-by-step process, challenges, benefits, earning potential, and future growth of this career.
What is a Pinterest Manager?
A Pinterest manager is a professional who helps businesses and content creators optimize their Pinterest accounts. They handle tasks such as designing pins, scheduling content, keyword optimization, analytics tracking, and implementing growth strategies to increase engagement and website traffic.
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how to become a Pinterest manager
Steps to Become a Pinterest Manager
Step 1: Learn the Basics of Pinterest
Before you start offering Pinterest management services, familiarize yourself with the platform. Understand how Pinterest SEO works, the importance of keywords, and how the algorithm ranks pins. Study different types of pins such as static, video, and idea pins.
Step 2: Develop Pinterest Marketing Skills
To become a successful Pinterest manager, you need to master the following skills:
- Pin design using tools like Canva or Adobe Spark
- Pinterest SEO (keyword optimization, hashtags, and descriptions)
- Content strategy and scheduling (using Tailwind or Pinterest Scheduler)
- Analytics and performance tracking
- Ad management (Pinterest Ads)
Step 3: Gain Hands-On Experience
Start by managing your own Pinterest account or offering free/discounted services to friends or small businesses. This will help you build confidence and create a portfolio to showcase your work.
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how to become a Pinterest manager
Step 4: Create a Pinterest Manager Portfolio
A strong portfolio is essential to attract potential clients. Include:
- Before-and-after results (analytics showing growth)
- Pin designs and engagement metrics
- Testimonials from happy clients
how to become a Pinterest manager
Step 5: Set Up Your Services and Pricing
Determine what services you will offer, such as:
- Account setup and optimization
- Content creation and scheduling
- Pinterest Ads management
- Analytics reporting
Pricing can vary based on experience and services provided. Beginners can start at $300-$500 per month per client, while experienced managers can charge $1,000+ per month.
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how to become a Pinterest manager
Step 6: Find Clients
You can find clients through:
- Facebook groups for business owners
- Freelance platforms (Upwork, Fiverr, PeoplePerHour)
- LinkedIn networking
- Cold outreach to brands with inactive Pinterest accounts
how to become a Pinterest manager
Step 7: Stay Updated and Scale Your Business
Pinterest frequently updates its algorithm, so it’s crucial to stay informed. Join Pinterest marketing groups, take online courses, and continuously experiment with new strategies. As you grow, consider hiring a team or automating processes to scale your business.
how to become a Pinterest manager
Challenges of Becoming a Pinterest Manager
Like any career, being a Pinterest manager comes with challenges, such as:
- Keeping up with Pinterest algorithm changes
- Managing multiple client accounts efficiently
- Convincing clients of Pinterest’s long-term benefits
- Handling slow growth periods where engagement fluctuates
how to become a Pinterest manager
Benefits of Being a Pinterest Manager
Despite the challenges, this career offers numerous benefits:
- Remote work flexibility – Work from anywhere
- Low startup costs – Only need a laptop and internet
- High demand – Businesses are recognizing Pinterest’s marketing power
- Scalable income – Take on multiple clients to increase earnings
how to become a Pinterest manager
How Much Can You Earn as a Pinterest Manager?
Pinterest managers can earn anywhere from $300 to $2,000 per month per client, depending on expertise and services offered. On average, experienced Pinterest managers earn $3,000 to $10,000+ per month, especially if they manage multiple clients or offer premium services like ad management.
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Future Growth of Pinterest Management
The future of Pinterest management looks promising. With over 465 million active users, Pinterest continues to grow as a visual search engine. Businesses are investing more in Pinterest marketing, making this a long-term career option with steady demand.
10 FAQs About Becoming a Pinterest Manager
1. What skills do I need to become a Pinterest manager?
You need skills in Pinterest SEO, content creation, analytics tracking, and scheduling tools.
2. Do I need a degree to become a Pinterest manager?
No, a degree is not required. You can learn through online courses, free resources, and hands-on practice.
3. How long does it take to become a Pinterest manager?
It depends on your learning pace. Most people can start within 1-3 months with consistent learning and practice.
4. Can I be a Pinterest manager with no experience?
Yes! Start by managing your own account, offering free trials, or working with small businesses to build a portfolio.
5. Where can I find my first Pinterest management clients?
Look on Facebook groups, freelance platforms, LinkedIn, and business forums. Cold pitching businesses also works well.
6. How much should I charge as a beginner Pinterest manager?
Beginners can charge $300-$500 per month per client. Increase rates as you gain experience.
7. Is Pinterest management a profitable career?
Yes! Established Pinterest managers can earn $5,000-$10,000 per month with multiple clients.
8. How do I keep up with Pinterest updates?
Join Pinterest marketing groups, follow Pinterest business blogs, and continuously test new strategies.
9. Can I do Pinterest management as a side hustle?
Absolutely! Many Pinterest managers start as freelancers before transitioning to full-time.
10. Do I need paid tools to become a Pinterest manager?
While free tools like Canva and Pinterest Scheduler work, Tailwind and paid design tools can improve efficiency.
Conclusion
Learning how to become a Pinterest manager can lead to a rewarding and flexible career. With high demand and lucrative earning potential, it’s an excellent opportunity for those interested in digital marketing. By following the steps outlined in this guide, you can build a successful Pinterest management business and help brands grow on one of the most powerful visual search platforms.