Powerful Partnerships: How Copilot Could Team Up with Top Creators to Rival YouTube 2025

How Copilot Could Team Up with Top Creators: Mustafa Suleyman, the chief executive of Microsoft’s AI division, recently appeared on The Colin & Samir Show to discuss a variety of subjects. During this wide-ranging interview with the well-known YouTubers and podcasters, Suleyman shared Microsoft’s approach to AI development, thoughts on regulation, the rivalry among AI companies, and, notably, his aspirations for Copilot.

The Concept of Digital Patina

Suleyman’s outlook for Copilot stood out among the topics covered. According to him:

“Copilot will undoubtedly have a lasting identity—a steady presence, a dedicated virtual space it inhabits, and even the passage of time. Suleyman is particularly fascinated by the idea of digital patina. At present, the digital realm lacks any perception of age or history—an absence that makes the concept of timelessness feel unfamiliar to most people.”

He explained that he’s personally drawn to objects marked by age and use, as those imperfections symbolize ownership and history. In contrast, today’s digital experiences don’t replicate those same feelings because digital assets don’t appear to age or develop distinct characteristics over time. Instead, the digital world remains suspended in an endless, static state—which, to his mind, is somewhat unnatural.

A Streamlined, Focused Workspace

Suleyman also criticized his desktop, calling it a cluttered and distracting display that constantly vies for his attention, describing it as “ugly.” In response, he envisions a streamlined, more focused workspace tailored to maximize productivity around his specific interests and goals.

Copilot as a Platform for Creators

Adding another dimension to Copilot AI future, Suleyman talked about the possibility of Copilot collaborating with renowned content creators—potentially offering an alternative to platforms like YouTube. He shared that Microsoft is actively considering this concept and expressed genuine excitement at its potential. To encourage further discussion and ideas, he even provided his work email (mustafas@microsoft.com), inviting individuals to reach out for cooperative brainstorming or possible implementation.

“I’m thinking about that challenge now, and I believe it represents what’s next.”

This aligns with Microsoft’s larger mission to diversify and enhance the Copilot platform.

Copilot: More Than Just a Tool

To Microsoft’s AI lead, Copilot represents more than just a tool—it’s a loyal companion. Last year, after updates that significantly changed the user experience, Suleyman reaffirmed this belief:

“I believe this will develop into a lasting, meaningful relationship. Users will have an actual friend—one who learns about you over time, adapts, and stands by you for support.”

Though Microsoft has faced criticism from the community regarding recent revisions to Copilot, the company has continued to expand its features. These enhancements—such as Copilot Avatar, which adds a visual presence to the assistant, Copilot Vision, search, and memory abilities—are all intended to strengthen Copilot’s role as both a companion and a productivity tool.

A Cautionary Contrast from OpenAI

Conversely, OpenAI CEO Sam Altman has expressed reservations about considering AI chatbots like ChatGPT or Copilot as friends, particularly for younger generations. He warned,

“These AI systems will come to know you intimately over your lifetime, raising serious new questions about privacy in an AI-driven society.”

Recently, Altman also voiced concerns over Generation Z’s “emotional over-reliance” on tools like ChatGPT. Despite recognizing the tool’s capabilities—saying it often offers better advice than many therapists worldwide—Altman acknowledged the risks inherent in collectively choosing to entrust personal thoughts and lives to artificial intelligence.

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