Table of Contents
Pinterest and Gen Z: Pinterest’s male demographic has experienced substantial expansion, now encompassing over 171 million users who demonstrate strong interest in wellness, personal grooming, artificial intelligence applications, and parenting-related content.
The platform’s inaugural trend analysis indicates that male participants represent more than one-third of Pinterest’s 570 million worldwide active users.
This figure translates to approximately 171 million men, predominantly from Generation Z demographics, according to Pinterest’s data. Notably, these users defy conventional assumptions about male social media engagement patterns.
“Our research illustrates a sophisticated demographic of male Pinterest users who actively avoid the negativity prevalent on other online platforms and interact with content through constructive, genuine approaches,” the organization stated in their official announcement.
Pinterest’s Male User Base Experiences Significant Growth in Gen Z Demographics
Pinterest has demonstrated strong performance recently. The company’s stock has increased over 25% year-to-date, with a 34% rise over the past twelve months. Pinterest is set to announce Q2 earnings after market close on August 7, with analysts anticipating a 14.2% year-over-year revenue growth.
This growing male user base actively engages with diverse content categories, spanning from Pilates workouts to effective parenting strategies. Many users also utilize Pinterest for product research prior to purchases and discovering distinctive travel locations, according to company reports.
To further expand male participation, Pinterest has launched a dedicated “Pinterest Man” section, enabling male users to explore current topics and purchase contemporary styles. This strategic initiative may heighten rivalry with TikTok, which analysts predict will attract over 50 million purchasers to its TikTok Shop platform this year, positioning it as the fourth-largest social commerce platform in the United States.
The following analysis examines specific interest areas among Pinterest’s male audience.
Wellness and Physical Activity
Personal wellness serves as a primary motivator for men joining the platform. Male user searches for Pilates and rock climbing have experienced significant increases, with Pilates clothing rising 300% and rock climbing inquiries up 115%. Interest in wellness strategies such as electrolyte supplementation and coconut water consumption has also grown (both increasing 45%), alongside hydration-related searches, which have risen 50%.
Personal Style
Data from audience analytics platform GWI indicates that half of Generation Z and millennial men on Pinterest prioritize their physical appearance. This trend has generated increased demand for grooming and fashion guidance. Healthy hair care routines, including sea salt spray applications, have gained popularity, along with skincare practices like microneedling, which practitioners believe offers anti-inflammatory and anti-aging benefits.
Male nail art design searches have increased 115%, while men’s facial treatment inquiries have risen 230%. Within fashion categories, Gothic and grunge aesthetics appear to be experiencing renewed interest. Additionally, searches for jean shorts have shown upward momentum.
Emerging Technology
Despite assumptions about declining interest, 3D printing remains highly relevant. Male searches for 3D printing designs have surged over 1,200%, exceeding even the 800% increase in AI video content and the 265% growth in programming instruction searches. Financial technology has also gained momentum, with investment application searches rising 620%.
Domestic Life, Personal Interests, and Family
User preferences vary according to life circumstances. Generation Z participants are exploring gaming-related content, with League of Legends character searches increasing 590%. Millennials, who are transitioning into parenthood, seek guidance on topics ranging from intelligent parenting approaches to managing screen time, with “father and son” searches rising 415%. Home decoration content has also gained popularity within this demographic.
“Pinterest provides men with a supportive environment that encourages them to explore their individual interests with assurance,” the company concluded.
Frequently Asked Questions (FAQs) About Pinterest and Gen Z
Why is Pinterest’s male audience growing so quickly in 2025?
Pinterest’s male audience has surpassed 171 million users, largely driven by Gen Z’s interest in wellness, personal grooming, AI tools, and parenting-related content. Pinterest and Gen Z.
How much of Pinterest’s global user base is male?
Men now make up over one-third of Pinterest’s 570 million worldwide active users, according to the platform’s trend analysis. Pinterest and Gen Z.
Why are Gen Z men choosing Pinterest over other platforms?
Gen Z males prefer Pinterest because it offers a positive and constructive environment, unlike other platforms where negativity and toxicity are more common. Pinterest and Gen Z.
What wellness topics are trending among male users on Pinterest?
Popular wellness searches include Pilates workouts, rock climbing, hydration tips, electrolyte supplements, and coconut water benefits, all showing significant growth in 2025. Pinterest and Gen Z.
How are Gen Z men using Pinterest for personal style and grooming?
Male searches for sea salt spray hair care, microneedling, nail art, facial treatments, and Gothic fashion are booming, reflecting a strong interest in self-care. Pinterest and Gen Z.